A new music label. In the digital age. Artists are spoiled for choice. That’s why the label has to stand out. Internally, in the individual support of each artist. Outwardly, with timeless design and appealing covers.
The vision for DUSK: Outstanding but simple, powerful but elegant, modern but timeless. Together we replaced the but with an and. We ended up with a word mark that stays in your head and works. Digitally and offline.
Maximum flexibility. Maximum freedom. Why shouldn’t we use every color there is? Individually and combined. We do without a classic color concept. Because DUSK is anything but classic.
Bright colors and a clearly readable title to stand out even in the smallest format. Matched to the song, matched to the artists. Artwork that stands out individually. And together show the vision of the label.
Often the first point of contact for an artist. How authentic is the label? Is there a common thread running through the social media presence? The answer is clear. And makes it easier. For the artists and the employees.