High intensity fitness training in Munich

Eisbachfit has been around since 2015. What started on a small meadow in Munich’s English Garden is now one of the city’s best-known outdoor fitness brands. There is now also an indoor studio and further projects are being planned.

This increasing professionalization should also be reflected in the external image. In addition to a refresh of the logo, the focus was on the media that „communicate“ with the participants, website, newsletter, merchandise or the bikes. Without distancing themselves from the initial brand and colors.

And yet one thing is clear: fitness brands are now a dime a dozen. In every city. The vision: to stage what has been learned and practiced in such a way that it is unmistakable in the jungle of fitness brands.