Eisbachfit has been an institution in Munich for years. We want to take the brand to the next level. And put the community in focus. With a new website, a newsletter, merch drops and much more.
The logo exists since the first training. It is cult, everyone knows it. So why change anything? By the way, the wave symbolizes the Eisbachwave, the surf spot in Munich. And our training ground.
Turquoise, like the water in the Eisbach. As an accent, for everything that is important and must stand out. Around it we keep it simple. With black, white and modern shades of gray.
Modern and sporty? Check. Well readable and responsive? Check. With lots of community pictures, bookings via Fyndery and a monthly newsletter via Mailchimp. Hell yeah, we all integrated it on the new website.